AM I WORKING ON THE RADIO OR TV BROADCAST?
Earning a radio and television broadcasting diploma from one of our Media Schools will provide a significant level of flexibility in your career. This will open the door to the world of radio and television broadcasting which will allow you to influence a wide audience.
But what are the differences between the two?
As you consider the differences between radio and television broadcasting, keep the following in mind as you map out your career path.
Difference Between TV & Radio
Television’s Greatest Strength is Visual
Television allows you to support the story you want to tell with visual cues that can elicit the response you want from your audience. When strong text and subtle dialogue fail to catch viewers’ interest, visual imagery and special effects can keep them watching. Television offers wide reach in the digital age, and good stories coupled with great dialogue and compelling imagery is a formula for spinning gold time and time again.
Radio Rely on Strong Copy to Evoke the Imagination
Radio does not have the ability to revert to visual effects to keep listeners engaged. This means that radio presenters and advertisers must become experts in creating a theater of the imagination that engages listeners. It is more of a challenge and requires endless creativity and the ability to engage the reader with only words and sounds. It is the perfect stage for creative people and word makers.
Fragmentation: The Biggest Difference Between Radio and Television
Fragmentation is something you need to overcome if you plan to use radio and television broadcasting skills to design and promote advertisements. Radio viewers often switch stations when commercials start running, and television viewers are often “TiVo-ing” their programs so they can skip commercial breaks. This is the challenge facing both mediums.
However, radio has a slight advantage in that radio listeners often listen in the car or at work. This makes them captive spectators. Savvy marketing professionals who understand the difference between radio and television advertising can use their marketing mastery to achieve positive results for station sponsors and advertising clients.
Contact a Media School Near You
Graduating from a School of Media program at one of our convenient locations in Ohio, Colorado, Miami or Illinois can put you on the path to a successful career in radio and television broadcasting. We invite you to contact us to learn more about the differences between radio and television broadcasting and to find out which channels are best for your talents and the stories you want to share on broadcast.