Mike: “Well, Screenblast is an extremely rich service and there are a lot of complex moving pieces. We had a fairly extensive development process where we had created everything together and have now connected storage to client side software applications.”

“It’s been a fun road. We have great team here. Various vendors have come in and have assisted us with strategic thinking and implementation. It’s been extremely smooth to launch something of this magnitude and we’re really pleased with where we are. It is the first manifestation of why Sony Pictures Digital was created. There are two reasons for the formation of that division. The first one was to bridge the gap between the content side of Sony and the device side. As an example of that integration, all our audio applications will become embedded on all Vaio computers, so all Vaio users will have Screenblast applications. The second reason was to learn how to tell stories in the digital space.”

“As to what those stories are, we believe that we’ll figure it out over the next few years. We also believe that some aspect of the two way pipe and the nature of the medium is important. We’re soliciting the help of the user base and we’re asking them to come and participate with us as we figure out how to tell stories on the Internet.”

Additional Notes and Contact Information

To access Screenblast, users must have a high-speed connection of 128 KB/second or better. Screenblast is both Windows and Macintosh compatible. The Screenblast Creation Suite is currently only available to PC users. For more information about Screenblast, visit their website. Questions can be sent in by email to Liana Miller, or you can call her at (949) 595-4320.

For more information on Sonic Foundry and their products, please visit their website. Questions can be sent in by email. Their address is: Sonic Foundry Corporate Headquarters, 1617 Sherman Ave., Madison, WI 53704